Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers.

SEO is important because it keeps the search results fair. ... Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate.The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

The right SMM allows your business to reach prospects among social media users, capture their interest in your products and stimulate them to become your clients. SMM helps not only spread awareness about your products and services, but make deals and run business directly there

Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets. Learn more about why you should still be using email marketing in our blog post, ‘Is Email Marketing Dead?’

Video is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZOwl, 94 per cent of marketers say using video has helped increase user understanding of a product or service. Customers will only buy your product when they understand what it does and how it will help them.

Email newsletters can help your business connect with customers--and increase sales--as long as you make sure they're effective. With the advent of social media and a host of new ways to market your brand and products online, many businesses forget about the power of email as a marketing channel.